I have thought and carefully picked out 20 specific questions that are important and helpful to help my team members and i in order to develop ideas on an amazing final product for the poster, magazine and trailer we will be creating. These questions will be answered by our chosen target audience, stated in the development stage. I will be showing the answers to these questions through media platforms such as quicksurveys, Facebook, videoed questions and whatsapp.
Below are the 20 questions i asked:
Below are the 20 questions i asked:
Question 1: What do you think of the title HUSH for a slasher based film?
.......................................................................................................
....................................................................................................... Question 3:Do you like the synopsis? How would you change it?
..............................................................................................................................................................................................................
Question 5:Click on these links of existing film trailers with and without captions. Would you like our film trailer to include this?
CAPTIONS
WITHOUT CAPTIONS
Question 7:Do you think our trailer should be shot in linear or non- linear?
LINEAR
NON-LINEAR
question 9:Would you like to see a glimpse of the villain in our trailer?
Yes
No question 11:Which of these mask do you think we should use as an inspiration for our villains mask? Why?
Question 13:Which of these following typography do you suggest we use for our film title?
QUESTION 15:Which of these existing film magazine do you like and think we should use as a guideline to our film magazine?
QUESTION 17:Which of these shots would you like to see on the front cover of our magazine?
QUESTION 19Our film trailer is based in a college would you prefer if the poster and magazine has a shot of just the main character or the main character and group of students in our story?
Main Character Only
Main character and group of friends QUESTION 20:What type of camera should be used to shoot our film trailer?
|
Question 2:The tagline for our trailer is Silence is Golden what do you think? Does it work well with the Title?
.......................................................................................................
..................................................................................................... Question 4:The typical stereotype in a slasher horror film would have a male killer do you think we should include a male or female as our villain?
FEMALE VILLAIN
MALE VILLAIN
Question 6:Which of these do you think we should include in our film trailer?
Music, Dialogue and Captions
Dialogue and Captions Only
QUEStion 8:Watch these existing film trailers. Which of these do you recommend we use as a guideline to the pacing of our film trailer?
SLOW
FAST
MIXED
Question 10:Do you think the villian in our trailer should wear a mask? Why?
..................................................................................................................................................................................................................................................................................................................
question 12:Which of these weapons do you suggest the villain uses in our film trailer?
QUESTION 14:Which colour scheme do you suggest we use in our films poster and magazine?
QUESTION 16:Which of these existing film poster do you like and think we should use as a guideline to our film poster?
QUESTION 18:Which of these shots would you like to see on our film the poster?
|
ANSWERS
I decide to ask five different people both Male and Female some of my questions through Whatsapp. This is because whatsapp is an app that is used worldwide to communicate by texting one and other it also offers its users a choice to send images, which is exactly what i needed in order to keep my target audience engaged.
Questions asked: 1, 2, 4, 6, 9, 11, 10, 13, 12, 15
Number of people asked: 5
Questions asked: 1, 2, 4, 6, 9, 11, 10, 13, 12, 15
Number of people asked: 5
|
|
Genral feedback: With regards to the colour scheme on this media platform i can see that
I also thought it would be very useful if i was to conduct a survey using Quicksurvey because this particular site allows me to include picture and links so that our target audience will understand what i mean with the questions visually. Quick survey allows me to send a link of the survey to any social networking site, i am also able to copy the link and send it straight to our target audience phone. This saves the audience from having to actually go on the social networking sites as they are able to view the survey on their phone as long as they have a good internet connection.
Questions asked: All 20
Number of people asked: 21
Questions asked: All 20
Number of people asked: 21
Twitter is a social networking site which has 554,750,000 active users. This is a perfect way for me to ask some of our chosen targeted users as it is some these target audience are likely to go everyday. Twitter allows me to send text messages and links only but not picture through Direct messages hence i choose a shorter amount of questions to ask through this site.
Questions Asked: 7, 9, 10, 11, 13, 15,
Number of people asked: 5
Questions Asked: 7, 9, 10, 11, 13, 15,
Number of people asked: 5
Facebook is another social networking site i used to ask my target audience questions about the products we will be making. The site allows me to send images as well as links to the YouTube video above but i decide to only ask these audience questions with just images as i felt they would want to click on the links and would make me record incorrect answers.
Questions asked: 1, 2, 4, 6, 7, 10, 13, 14, 15,16 and 17
Number of people asked: 4
Questions asked: 1, 2, 4, 6, 7, 10, 13, 14, 15,16 and 17
Number of people asked: 4
VIDEO ANSWERS
I felt it was very important that i had videoed responses because it is different from the texting way i had done from the responses above. The video responses allows me to know instantly and more accurately how my target audience felt about what i asked and show them unlike the text response which they may have to think about for longer or even feel like not hurting my feelings and say something positive.
Questions asked: 1, 2, 4, 6, 7, 10, 11, 13, 14, 16 and 17
Number of people asked: 2
Questions asked: 1, 2, 4, 6, 7, 10, 11, 13, 14, 16 and 17
Number of people asked: 2
|
|
Profiling Audience
Below i decided to included two audience profile of the potential viewer of our film trailer. It explains a fictional character who is in the range of our chosen target audience. This allows the team to know the type of person that may watch our trailer and helps us to remember to base the trailer on something these audience will be able to relate too. I created both a male and female audience profile as our film is aimed at both genders. At the bottom corner of each profile i included pictures which should help show you visually both Kathleen and Brians lifestyle.
Evaluation
Overall Feedback: From the research i found out that a majority of the audience felt that we should use either the typography A or C as or title, This will be taken into consideration and we may use this font when we take the photo for Poster and Magazine and see how well it works with the photos and layout. Second most people wanted to see a glimpse of the killer, this will be done in our trailer as us as a production group felt it was important we show a glimpse to keep the audience engaged. We will be including music, dialogue and captions in our trailer as our audience feels that this is more effective than the second option.In addition most of our target audience are torn with the genre of the villain as some of them felt we used a male as that is what they usually see while others wanted a female villain so it makes a different from what they normally see in horror trailer.Graveyard studious will be thinking carefully about this feedback because we have to try and please everyone and consider ourselves what will be best for our trailer. Moreover, a large amount of people want us to incorporate the colour black and red or black and orange in the poster and magazine as those colours are better suited for the film genre we are making; we may decide to go for one of these two or include all three of the colours.
In conclusion, While i was conducting this audience research i felt that it was really helpful for my production group and i because it allows us to understand who our target audience are and what they expect from us with regards to the film trailer, poster and magazine we will be making. This was also useful because we are told some areas of improvements which we may take into consideration and act upon if we have time to in the production stage.
In conclusion, While i was conducting this audience research i felt that it was really helpful for my production group and i because it allows us to understand who our target audience are and what they expect from us with regards to the film trailer, poster and magazine we will be making. This was also useful because we are told some areas of improvements which we may take into consideration and act upon if we have time to in the production stage.